FAQ
Short answers, no fine print
Six topics, from what paid advertising is to why you’d work with us. Jump straight to yours.
Paid advertising
What paid advertising actually means
It runs your paid ads: Google Ads, Meta Ads (Facebook and Instagram), YouTube, TikTok, LinkedIn, or ChatGPT Ads. With us, that means getting tracking right first, then building campaigns around what you sell, and reporting monthly on orders and leads, not impressions.
No. It makes sense when people search for or buy what you sell online, your margin can absorb the cost of acquiring a customer, and you can deliver more than you sell today. If that isn’t true for you yet, we’ll tell you upfront.
Online marketing covers everything you do online to sell: your website, SEO, content, email, and social media. Online advertising is the paid part: ads on Google, Meta, and the other platforms. That’s the part we focus on.
Results
What results to expect, and when
The first data comes in within days. Numbers you can make decisions on take 4–6 weeks while the algorithm learns, on a budget that brings in enough conversions.
Orders, quote requests, or calls, depending on what you sell. How many depends on your budget, your margin, and how well your website converts. We don’t promise numbers before we’ve seen the account. What we’ve achieved in other accounts is on our Results page, with the period next to every figure.
By what it brings in: orders and their value, qualified leads, cost per order or per lead, and ROAS, meaning the revenue you get back for every euro spent on ads. Clicks and impressions only show that the ad is being seen, not that it sells.
Budget
What budget makes sense
We work best with companies spending at least €2,000 a month on ads. From that level up, Google and Meta collect enough conversions for their algorithms to learn in 4–6 weeks. We’ll tell you at the start whether working together makes sense at your budget.
You do, directly to Google or Meta, from your own card. Your ad budget never passes through our accounts, and the ad account stays in your company’s name.
No. No 12-month contract. 30 days’ notice, on either side. If we part ways, you keep the account, its history, and its audiences.
The process
How we work on your account
With a quote request: tell us what you sell and how much you plan to spend on ads each month. We reply within one business day. Before the quote, we look at the account together on a call or a screen share, then send our analysis and quote in writing. You don’t sign anything on the first call. Once we start, you add us as a user in Google Ads and Meta Business Manager, and you can remove us at any time.
You do. Your Google Ads, Meta, and Merchant Center accounts stay in your company’s name, with all their history, audiences, and conversions. We work with the access you give us, and if we part ways, the account stays with you.
We’re in the account every week, and every month you get a report on orders and revenue. We discuss big changes with you first, like moving budget from one channel to another.
Yes. We work in English, on Central European Time (CET/CEST), which overlaps with the UK and EU working day and with mornings on the US East Coast. Your ad accounts stay in your name, wherever your company is registered.
A PPC specialist from our team in Oradea, who is also your account manager. The same person answers your questions and writes your monthly report, and you know their name from the start. Behind them is the rest of the team, working on Google, Meta, and the other platforms.
Platforms
Which platforms are worth it
It depends on what you sell and to whom. Google Ads (Search and Shopping) reaches people who are already searching for what you sell. Meta Ads creates demand through images and video. YouTube and TikTok work when the product looks good in motion, LinkedIn when you sell to businesses and each client is worth a lot. ChatGPT Ads is a new channel, and we test it with small budgets.
Yes, but not all from day one. We start with the channel where your buyers already are and where orders can be measured. We make it profitable, then add the next one, and only if the numbers support it.
Why us
Why us and not another agency
Tracking comes first: if the platform can’t see your real orders, it bids on the wrong numbers. Then ads written in your customers’ own words, budget moved toward what brings in orders, and a landing page that converts.
You can run them yourself, especially at the start. An agency pays off once the budget grows and a setup mistake costs more than the management fee. We work in Google Ads and Meta Ads every day, across accounts in many industries, so we spot platform changes quickly.
The ad account stays in your company’s name, you pay the ad spend directly to Google and Meta from your own card, and there’s no 12-month contract, just 30 days’ notice on either side. You get one account manager, and the monthly report starts from orders and revenue. We’re a Google Premier Partner, in the top 3% of Google Partner agencies in Romania.
We’re a Google Premier Partner, among the top 3% of Google Partner agencies in Romania. We’re an EU company, so your data is handled under the GDPR. Our working day on Central European Time (CET/CEST) overlaps with the UK and the rest of the EU. And your account has a named specialist, not a ticket queue.
