Google Shopping · CSS partner
Shopping through a CSS partner, without Google Shopping’s margin
Google Shopping takes a margin out of every bid. A CSS partner bids without it, so the same max CPC can buy more.
How it works
Where the cost difference can come from
The mechanism, as Google describes it in the Merchant Center Help Center.
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Google Shopping’s margin
Google’s own comparison service takes a fixed percentage margin from every store’s bid before the auction.
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Bidding through a partner
A CSS partner bids without that margin. The same max CPC can win better positions or cheaper clicks.
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The CSS service fee
The CSS partner charges for its service too. What counts is the net difference, not just cost per click.
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The same placements
Every CSS, Google Shopping included, competes for the same ad slots in Google results.
What we do
What we do for your store
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Shopping via CSS
The same campaigns, with your bids entering the auction through the CSS partner.
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A clean feed
Products approved in Merchant Center, with no errors.
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Margin-based bidding
Budget on the products that make money, not just the ones that sell.
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Your history stays
Your account and campaigns stay as they are. Only the partner changes.
How we measure
Savings are measured in the account, not promised
We haven’t published a CSS case study yet. This is how we compare before and after the switch.
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Same products
We compare the same products and campaigns, over comparable periods, before and after the switch.
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What we track
Average CPC, impression share, clicks, orders, and cost per order.
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Limits of the comparison
Seasonality, competition, and prices shift between periods. We note them next to the numbers.
What clients say
Online stores that work with us
5.0
43 public reviews on Google
Roxana
globalo.ro
“I’ve worked with the EpicAds team for over a year, and sales have grown substantially. What defines them: professionalism, promptness, attention to changes on the website, communication, and a focus on hitting goals. I sincerely recommend…”
“I’ve worked with the EpicAds team for over a year, and sales have grown substantially. What defines them: professionalism, promptness, attention to changes on the website, communication, and a focus on hitting goals. I sincerely recommend them to anyone looking for an agency to run their ad campaigns.”
Google review
Mar 7, 2024
Translated from Romanian
“First of all, thank you for the way you manage our advertising budgets, and for your commitment and drive to find new strategies and approaches that take our business to the next level, and yours along…”
“First of all, thank you for the way you manage our advertising budgets, and for your commitment and drive to find new strategies and approaches that take our business to the next level, and yours along with it. We appreciate your energy as a team and the professionalism we feel in every interaction with you.”
Translated from Romanian · See the original (in Romanian)
“A team of professionals. We have been working well with the EpicAds team for several years. Keep it up!”
Google review
Feb 7, 2024
Translated from Romanian
How we work
Switching to CSS in three steps
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Analysis
Your catalog, your feed, and your Shopping spend, to estimate whether the switch is worth it.
days 1–3
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The switch to CSS
No paused campaigns and no lost account history.
days 3–14
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Ongoing optimization
Shopping position, competitors, and margin per product.
monthly
Who it’s for
CSS makes sense if
- You already spend every month on Google Shopping campaigns.
- You sell in the EEA, the UK, or Switzerland, where the CSS program runs.
- You sell physical products, with prices and stock levels.
- You want to find out, from the numbers, whether you pay less per click.
Where it starts to make sense
€2,000/month
We do our best work with companies that spend at least €2,000 a month on ads overall.
Questions
