ChatGPT Ads · new in 2026
Ads where people ask for recommendations
OpenAI has been selling ads in ChatGPT since 2026, including in Europe. It’s a new channel, so we test it on a small budget, alongside what already sells.
Availability
Who can advertise today, and where
Checked on October 7, 2026, against OpenAI’s official pages: who can buy ads and where they can run.
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An Ads Manager account
Companies based in a country on OpenAI’s availability list can open an Ads Manager account themselves. What counts is the country of the company paying for the ads.
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Or through OpenAI
In newer European markets, OpenAI also onboards advertisers through its Ads Solutions team or through partners.
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Who sees the ads
Adult users on ChatGPT Free and Go, as OpenAI rolls ads out. In the EEA, personalized ads aren’t available yet.
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Where they run
In the countries you choose for targeting, as long as they’re on OpenAI’s location list. We check your market before planning a test.
What we do
How we handle a new channel
Ads appear separately from the answer, labeled as sponsored. They don’t change what ChatGPT says.
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Small-budget test
A capped budget and a clear goal: leads or orders, not impressions.
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Topics and ads
We pick the conversations that fit what you sell and write the ads for them.
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Conversion tracking
The OpenAI Ads pixel, fired only with cookie consent, tied to real orders.
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A fair comparison
Cost per order, compared with Google and Meta. The channel stays only if it keeps up.
What clients say
What clients say about working with us
5.0
43 public reviews on Google
“We worked very well with the EpicAds team on Google campaigns. Thanks to them, we got excellent results in a very competitive market, at a critical time for the company. I recommend them for their punctuality, communication, and performance.”
Google review
Jan 26, 2026
Translated from Romanian
“EpicAds helped us get efficient on Google Ads and Facebook Ads. We recommend them as a company you can trust!”
Translated from Romanian · See the original (in Romanian)
Roxana
globalo.ro
“I’ve worked with the EpicAds team for over a year, and sales have grown substantially. What defines them: professionalism, promptness, attention to changes on the website, communication, and a focus on hitting goals. I sincerely recommend…”
“I’ve worked with the EpicAds team for over a year, and sales have grown substantially. What defines them: professionalism, promptness, attention to changes on the website, communication, and a focus on hitting goals. I sincerely recommend them to anyone looking for an agency to run their ad campaigns.”
Google review
Mar 7, 2024
Translated from Romanian
How we work
Test, measure, then decide
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We check the fit
Product, margin, and whether people ask ChatGPT about what you sell.
week 1
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Small-budget test
A few campaigns, the pixel installed, cost per result measured.
weeks 2–6
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We decide on the numbers
If it can’t keep up with your other channels, we tell you so.
after the test
Who it’s for
ChatGPT Ads make sense if
The test itself runs on a small part of your overall ad budget.
- You already have a channel that sells, like Google or Meta.
- Your customers ask for recommendations before they buy.
- You can set aside a test budget for a few weeks.
- You’re comfortable with less data, since the channel is new.
Where it starts to make sense
€2,000/month
We do our best work with companies that spend at least €2,000 a month on ads overall.
Questions