YouTube Ads · video
They see you before they search
You pay per view (CPV) or per thousand impressions (CPM), depending on the campaign and the goal. It works alongside Search, not on its own.
What we do
Video formats that bring leads
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In-Stream
Your video plays before the one the viewer chose to watch.
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In-Feed
You show up in YouTube search results and among suggested videos.
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Video remarketing
Aimed at people who have already visited your site or watched your videos.
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Video for conversions
Campaigns optimized for leads and orders, not views.
How we test
A test with the goal and the target set in advance
We haven’t published a YouTube case study yet. This is how we test the channel before any large budget goes in.
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The test plan
Two or three videos, one goal, a capped budget, and a timeframe fixed at the start.
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What we measure
View rate and cost per view, branded searches, and leads or orders in your other channels.
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How we decide
A cost per lead or per order agreed upfront. If the test doesn’t hit it, we stop.
What clients say
Clients on camera
5.0
43 public reviews on Google
“I have worked with EpicAds for several years, so I can say with certainty that they are good professionals who have promptly delivered on their commitments. Their Google Ads campaigns made our services known, which strengthened…”
“I have worked with EpicAds for several years, so I can say with certainty that they are good professionals who have promptly delivered on their commitments. Their Google Ads campaigns made our services known, which strengthened our relationship with existing customers and opened the door to new ones, both in Romania and abroad.”
Translated from Romanian · See the original (in Romanian)
“The internet is a constantly moving target, and we can’t afford to sit and wait to see what works and what doesn’t. That is why, a while ago, we decided to work with EpicAds. From the…”
“The internet is a constantly moving target, and we can’t afford to sit and wait to see what works and what doesn’t. That is why, a while ago, we decided to work with EpicAds. From the first week they came up with new ideas to implement, changed what wasn’t productive or relevant, and kept looking for the best solutions as we went. We have been working together for almost six months and stay in constant contact to hit our numbers and goals, while they keep our cost per click as low as possible. In a way, EpicAds is an extension of the Topocom team, delivering the expected results every month and even a bit more, which is incredible for us. We confidently recommend the EpicAds team for any premium digital service, or for making your business known and visible online, with real results.”
Translated from Romanian · See the original (in Romanian)
“I confidently recommend the EpicAds team for their fast service and exemplary professionalism. Communication with them is easy and efficient, and they are always available to respond quickly to our requests. We also really appreciate their…”
“I confidently recommend the EpicAds team for their fast service and exemplary professionalism. Communication with them is easy and efficient, and they are always available to respond quickly to our requests. We also really appreciate their involvement and the valuable advice they give to help us grow and see all our projects through.”
Google review
Mar 15, 2024
Translated from Romanian
Video reviews
Filmed in Romanian.
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Andrei Agafița administrator, Ecovent Expert · pranaromania.ro
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Oana haineselect.ro
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Daniel Ungheanu administrator · shr-motors.ro
How we work
First, we check whether it’s worth it
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Is production worth it?
Brand, audience, and the footage you have. If production won’t pay for itself, we tell you.
week 1
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The right formats
In-Stream, In-Feed, or remarketing, depending on the goal.
weeks 2–6
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Optimizing for conversions
View rate first, then leads and orders in your other channels.
monthly
Who it’s for
YouTube makes sense if
The test itself runs on a small part of your overall ad budget.
- You have video, or the budget to produce it.
- Your product needs a demo, not a description.
- You already have a channel that captures demand, like Search.
- You want to be seen before people start searching.
Where it starts to make sense
€2,000/month
We do our best work with companies that spend at least €2,000 a month on ads overall.
Questions
