LinkedIn Ads · B2B
Ads in front of the people who decide
Target by job title, seniority, and company. A B2B sale is worth a lot, and a lead costs more than on other channels, so we work out your break-even point first.
What we do
Ads aimed at decision-makers
-
Job title targeting
Executives, HR, procurement, IT: by job title, seniority, and industry.
-
Lead Gen Forms
A form prefilled from the person’s LinkedIn profile: less typing, more leads.
-
Company lists
Your ad reaches the companies on your list, not a broad interest audience.
-
B2B remarketing
Reach your site visitors again, plus the people who opened the form.
How we test
A test measured all the way to a closed deal
We haven’t published a LinkedIn case study yet. This is how we test, with the break-even point worked out upfront.
-
The test plan
Target job titles and companies, a Lead Gen form, and a capped budget, over a fixed period.
-
What we measure
Cost per lead, how many leads become meetings, and how many reach the proposal stage, from your CRM.
-
How we decide
Cost per won deal against what that client is worth. If it doesn’t pay, we say so.
What clients say
Companies that sell to other companies
5.0
43 public reviews on Google
“The internet is a constantly moving target, and we can’t afford to sit and wait to see what works and what doesn’t. That is why, a while ago, we decided to work with EpicAds. From the…”
“The internet is a constantly moving target, and we can’t afford to sit and wait to see what works and what doesn’t. That is why, a while ago, we decided to work with EpicAds. From the first week they came up with new ideas to implement, changed what wasn’t productive or relevant, and kept looking for the best solutions as we went. We have been working together for almost six months and stay in constant contact to hit our numbers and goals, while they keep our cost per click as low as possible. In a way, EpicAds is an extension of the Topocom team, delivering the expected results every month and even a bit more, which is incredible for us. We confidently recommend the EpicAds team for any premium digital service, or for making your business known and visible online, with real results.”
Translated from Romanian · See the original (in Romanian)
“The best choice I could have made when I picked a team to run my Google Ads campaigns. Reliable, fast, and results to match!”
Translated from Romanian · See the original (in Romanian)
“A professional team that responds quickly to all kinds of requests. We have been working together for almost two years, and I’m glad we are. Thank you so much for everything you have done for RDC…”
“A professional team that responds quickly to all kinds of requests. We have been working together for almost two years, and I’m glad we are. Thank you so much for everything you have done for RDC TOOLS, and especially for being there for me when I needed support. Best of luck in everything you do, professionally and personally! Congratulations to all of you!”
Google review
Feb 9, 2024
Translated from Romanian
How we work
The math first, then the account
-
Break-even math
What a client is worth and your close rate. If it doesn’t add up, we say so.
before launch
-
Targeting and form
Job titles, companies, and what you offer in exchange for contact details.
weeks 1–2
-
Optimizing for quality
Cost per lead, and what happens to each lead after it comes in.
monthly
Who it’s for
LinkedIn makes sense if
The test itself runs on a small part of your overall ad budget.
- A client is worth several thousand euros or more.
- You sell to a clear role: executives, HR, IT.
- Your sale takes weeks, not minutes.
- You track what happens to a lead after it comes in.
Where it starts to make sense
€2,000/month
We do our best work with companies that spend at least €2,000 a month on ads overall.
Questions
