Blog
What we see in Google Ads and Meta Ads accounts
Articles on Google Ads, Meta Ads, and tracking, written by people who manage ad accounts every day.
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Meta’s new attribution rules in 2026: how to protect your conversions in Ads Manager
Since 2026, Meta counts conversions differently: link clicks are at the center of click-through attribution, and other interactions get their own…
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ChatGPT now has ads: how to turn users’ questions into orders
OpenAI has introduced paid advertising in ChatGPT. What conversational ads mean for your business, where they run as of October 2026, and how to get…
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The end of “Add to cart”: how Google’s Universal Commerce Protocol sells your products
With the Universal Commerce Protocol (UCP), shoppers can buy directly in AI Mode in Google Search or in the Gemini app, without going through your…
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Top 10 PPC trends for 2026
AI at the center of campaigns, first-party data, video, conversational search, and cross-platform campaigns: the ten trends reshaping paid advertising…
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How to build holiday offers that sell themselves
During the holidays, people buy convenience and value. How to build a holiday bundle that almost sells itself, and how to promote it on Google, Meta…
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Is your product feed ready for Black Friday?
A weak product feed can quietly undermine your Black Friday campaigns. How to spot one in Google Ads and Meta Ads, and what you can still fix before…
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How to choose the right PPC platform: Google, Meta, or TikTok
Google Ads, Meta Ads, or TikTok Ads? What each platform does well, who it suits, and how to decide where your budget goes.
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Personalized ads in PPC
Personalized ads rest on a simple idea: the right message, at the right time, for the right person. How to make them work under GDPR and Consent Mode…
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Why use remarketing in your PPC campaigns?
Most visitors leave a website without buying. Remarketing brings them back. What it is, and five reasons to use it in your PPC campaigns.
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How to read PPC performance in Google Ads and Meta Ads
Ten questions that help you read Google Ads and Meta Ads campaigns correctly, from impressions and clicks to cost per conversion and ROAS.
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A short Black Friday guide for business owners
What business owners should know about Black Friday: why to take part (or not), ten actions for a campaign that works, the marketing mix, the best…
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A short guide to setting your Google Ads budget
There’s no magic formula for a Google Ads budget. There are, however, a few reference points that help you start with an amount that makes sense.
