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What we see in Google Ads and Meta Ads accounts
Articles on Google Ads, Meta Ads, and tracking, written by people who manage ad accounts every day.
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PPC agency vs. in-house team
Should you build your own PPC team or work with a specialist agency? Four things to weigh before you decide.
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When can you expect real results from Google Ads?
Google Ads starts fast, but it needs a few weeks to show what it can do. What happens in the first 4–6 weeks and what to check if results don’t come.
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Beyond the last click: choosing an attribution model
The path to an order runs through several ads and several devices. Which attribution models exist, which ones Google still offers, and which fits your…
