Case study · Transport / recruitment
353 applicants for six driver jobs
A transport company recruiting through Meta Ads. Applying took three taps and no résumé. €590 across all campaigns, over 30 days.
The short version
What we found and what we changed
The situation
Six open driver positions, candidates who were hard to find, and money going into channels that no longer brought people in. The jobs had to be filled fast.
What we did
- Advantage+ campaigns on Facebook, with budget shifted to the segments that converted.
- A Facebook instant form: apply in three taps, no résumé, without leaving the app.
- A direct WhatsApp button for a quick conversation with a real person.
The result
The numbers, before and after
Period: a 30-day campaign in early 2026. Each number has its source underneath.
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Applicants
353
in 30 daysMeta Ads · 30 days
-
Total campaign budget
€590
30 daysMeta Ads · all campaigns, 30 days
-
Clicks
10,712
30 daysMeta Ads · 30 days
-
Positions filled
0 of 6 → 6 of 6
reported by the client
Converted from RON at the average National Bank of Romania rate for February–March 2026, when the 30-day campaign ran.
Read the full story
The client is a transport company that had six open driver positions. Traditional job ads had stopped bringing in candidates, and the money spent on them was going nowhere.
The goal
Fill all six positions as quickly as possible.
What we did
A driver is on the road most of the time. They don’t sit down to write a résumé or fill out long forms on job sites. So we made applying as short as we could:
- channel: Facebook Ads, with Advantage+ campaigns;
- Facebook instant form: apply in three taps, with no résumé and without leaving the app;
- WhatsApp button: anyone who wanted to could message the company directly and talk to a person there;
- period: 30 days.
The numbers after 30 days
- Total campaign budget: €590
- Clicks: 10,712
- Applicants (leads): 353
- Positions filled: 6 of 6
The €590 budget covers all campaigns over the 30 days.
Why it worked
- Advantage+ quickly learned who clicked and who applied, and the budget moved toward the people who applied.
- The form comes prefilled from the Facebook profile, so a driver could apply during a short break.
- WhatsApp shortened the path to the first conversation: the company quickly found out whether someone was a fit, and the driver talked directly to someone there.
- Volume: with 353 applicants, the company had plenty to choose from for the six people it needed.
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