Tag
Trends
What is changing in online advertising: new platforms and formats, measurement rules, and how people search before they buy.
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Meta’s new attribution rules in 2026: how to protect your conversions in Ads Manager
Since 2026, Meta counts conversions differently: link clicks are at the center of click-through attribution, and other interactions get their own…
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ChatGPT now has ads: how to turn users’ questions into orders
OpenAI has introduced paid advertising in ChatGPT. What conversational ads mean for your business, where they run as of October 2026, and how to get…
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The end of “Add to cart”: how Google’s Universal Commerce Protocol sells your products
With the Universal Commerce Protocol (UCP), shoppers can buy directly in AI Mode in Google Search or in the Gemini app, without going through your…
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Top 10 PPC trends for 2026
AI at the center of campaigns, first-party data, video, conversational search, and cross-platform campaigns: the ten trends reshaping paid advertising…
